Work Right ( marketing plan) Research Paper Example | Topics and Well Written Essays - 3750 words

Work Right ( marketing plan) - Research Paper Example In career counseling we can help students figure out the kind of job they want. In training services, we will introduce courses where student can learn communication skills, computer skills etc. This start up will be for a good cause as it creates employment opportunities for students who have to pay their tuition fee and support their families. Market Research is a strategy that ensures an entrepreneur’s safety before he starts a new venture. It is important because the entrepreneur can weigh the pros and cons of doing business in a particular industry before making an important business decision. Market research comes before finance and legal formalities as it is the starting point for any enterprise. The nature of our service will be that it will consist of a website that will help students of Texas A&M University-Commerce (TAMU-C) to find jobs. This is an important service as it generates employment for fresh university students as well as for people who want to switch their present jobs. It depends on the producer how narrowly or widely he defines his target market and audience and it is this target market or audience that determines the amount, type and price of the producer’s output. My brand is a website for students at TAMU-C so that they can find jobs that match their degrees and skills. The name of my brand is WorkRight and the webpage will be hosted by the university. From the inception of a product till the end, a thorough analysis of the market is done and demand conditions are determined. The young students that WorkRight is targeting have a sophisticated demand for jobs (as they are educated and well-informed) and they keep themselves abreast with the changing employer requirements. I conducted surveys and handed out questionnaires to students at TAMU-C in order to see whether they liked the idea of a website that can help them in getting employed. The primary focus of WorkRight will be the students who do not have a family

Bugs, Inc Essay Example | Topics and Well Written Essays - 500 words

Bugs, Inc - Essay Example World Intellectual Property Organization (WIPO), which administers the rights of inventors, has given further safeguards. â€Å"The World Intellectual Property Organization (WIPO) is a specialized agency of the United Nations. It is dedicated to developing a balanced and accessible international intellectual property (IP) system, which rewards creativity, stimulates innovation and contributes to economic development while safeguarding the public interest.† (wipo.int, n.d). In the case of BUG, Inc, the new copyright treaty signed in 1996, provides the needed copyright protection for its software. With this safe protection, BUG will be able to expand its reach and sales internationally. That is, the intellectual property rights will minimize the risk of other companies pirating the BUG’s software and using it. So, protection of its software is one of the important legal protections, BUG should have for its intellectual property. Steve is the ‘proxy’ employee or spy of WIRETAP who worked in BUG to steal BUG’s important secrets and files. Steve did that by forwarding the BUG e-mails; he received or hacked, to WIRETAP, including the e-mail correspondence between BUG’s officers. For this crime, Steve can be charged under the Economic Espionage Act of 1996. As this act covers and bars stealing and trading of company’s secrets and details through computer and internet, Steve can be accused of violating it. Likewise, WIRETAP, Inc. could also be charged under the same Economic Espionage Act, for their role in the stealing of a company’s classified documents using computers and internet. So, both the parties in the crime, Steve and WIRETAP can be charged under the civil liability of Economic Espionage Act of 1996 â€Å"The Espionage Act is a very important weapon to address and penalize computer and Internet espionage† (Cheeseman, 2004). RICO Act, short for Racketeerin g and Influenced Corrupt